The Wardlow Group · Molly · operating desk

Molly’s Desk

The system, live. Reads the CRM directly — nothing here is typed in by hand. Last loaded 15 Oct 2026, 01:47.

Year one — the acquisition goals

Everything below this band exists to hit these four numbers

Sides in the target band

$450–550K · from zero today

closed so far—

Volume

$32.3M

from $25.1M · +29%

needs the closings feed—

Met database

500

contacted 33× a year

loaded3

Move-up conversations

500

10 a week · the leading indicator

logged—

Where the 25 come from. Allocated by how fast each source can actually produce — not spread evenly, because they are not equally fast.

Inside Wardlow	buyer sides on team listings, co-listing	9
Past buyers, move-up	4+ years held · their own equity numbers	8
Investors & landlords	trade-ups, 1031s, portfolio sales	3
Builders & spec	6 relationships approached in year one	3
Long-tenure farm	quarterly mail · compounds into year two	1
Estate & probate	monthly review · relationship-led	1

The first two are 17 of the 25 and both come from people you already know or already work beside. Year one is not a prospecting year.

This week

Two hours, and no more

10 move-up calls. Past buyers four-plus years in. Their numbers, not a script.60 min
5 personal touches. A note or a call to someone in the database who isn’t buying anything.20 min
1 conversation inside Wardlow. Buyer sides on team listings in the target band.15 min
Log every source. Where did each new contact actually come from.10 min
Shoot day, if there’s a listing. The Studio runs it; you show up.as needed

Everything else on this page is built and run by The Studio. If the week above takes more than about two hours, it is designed wrong — say so and we cut it.

Incoming

newest captured · answer same day

Who	Wants	When
	call-request	5 Sep 16:13
test-delete-me+school@chicagoestatesco.com	buyer	4 Sep 13:35
test-delete-me+fit@chicagoestatesco.com	buyer	4 Sep 12:41
test-delete-me+molly@chicagoestatesco.com	read	3 Sep 20:02
TEST LEAD — delete me (Claude, 28 Aug)	seller	3 Sep 20:02

Every lead the machine captures for you or the team, newest first. The promise on the page is a same-day human answer — this list is who is owed one.

Move-up candidates

0 ranked · four-plus years held

Empty until Phase 0 runs. This is the highest-value screen on the desk and it needs your closings history loaded before it can rank anyone. Every record needs owner, bought_price and bought_year — without those three there is nothing to rank.

POST /wp-json/ce-crm/v1/prospect
{"owner":"molly","name":"...","address":"...","town":"Downers Grove",
 "signal":"high-equity","bought_price":"154000","bought_year":"2019",
 "notes":"[molly] past buyer"}

The towns

Downers Grove, then outward

Town	Role	Take it	Market
Downers Grove	Home town	Own it	$514,191 2026-06-30
Westmont	Adjacent · value band	Year 1	not in spine
Clarendon Hills	Adjacent · target band	Year 1	$711,558 2026-06-30
Hinsdale	Up-market	Year 2	$1,300,435 2026-06-30
Elmhurst	Up-market	Year 2	$645,981 2026-06-30
Naperville	Large · competitive	Year 3	$636,281 2026-06-30

Market figures come from the live spine, with their as-of dates. Westmont, Darien, Lisle and Woodridge are not in the spine yet — they need adding before those towns can be worked properly.

The database

The gate on everything

Met — on the touch programme3 / 500

Haven’t Met — the farm2

Move-up candidates identified0

Five years at 167 sides is 500–800 past clients. Whatever this counter says today is the gap between what you have done and what has been kept. Closing that gap is Phase 1 and it is the whole first quarter.

The touch year

33 contacts, six of them personal

What	Per year	Who
Monthly market email	12	Studio
Seasonal / useful mail	6	Studio
Thinking-of-you notes	8	Studio
Birthday + anniversary	4	Studio
Personal calls	3+	Molly

The automated 30 are ours. The personal ones cannot be delegated — that is where the bond lives, and it is the only part of the programme that fails if you skip it.

Scoreboard

Year one

Track	Target	Now
Sides in the target band	25	—
Move-up conversations	10/wk	—
Met database	500	3
Rolling 90-day average	$195K	—

Dashes are honest — those need the closings feed, which is Phase 0. Nothing here is estimated or filled in to look complete.

What runs itself

CRM & scoring	live
Nurture / drips	live
Market spine	live · 11 towns
Capture pages	Phase 3
Listing film standard	Phase 4
Move-up campaign	Phase 5

The Wardlow Group × Chicago Estates Co · The Studio · operating desk, concept
Reads the live CRM and market spine on every load. Records are yours when tagged owner: molly. Market figures carry their own as-of dates. No number on this page is estimated.