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Instagram

Before & after

Her profile today, and what we’d make it.

Shown the way anyone actually sees it — on a phone. The left-hand side is real: her own profile picture, her bio word for word, and the first nine tiles off her grid. Nothing on it has been tidied up for the comparison.

NowHer profile today
9:41
molly.roche.realtor☰
801posts1,024followers905following
Molly Roche

Wardlow Group, @properties

✨ Top 1% Realtor | #1 Team in Downers Grove

💗 Luxury Expert | DuPage County

☀️ Moving clients into their next chapter

Read from her live profile on 17 August 2026. Instagram serves a login wall, but the profile’s own public metadata and the image CDN do not — so the avatar, the bio and these nine tiles are hers, unedited. og metadata; the live page showed 1,025 / 888 while we read it.

AfterWhat we’d make it
9:41
molly.roche.realtor☰
801posts1,024followers905following
Molly RocheReal estate agent

Downers Grove & the BNSF line

I know the block before you buy the house

Ride times counted from the timetable, not guessed

↓ This month's market read

chicagoestatesco.com/molly-buyer
The townsShoot dayThe readSold

Same follower and post counts — this is a change of look and message, not a promise about growth. The tiles are her team’s own photography, graded and set in one system.

The grid has no visual system
Nine consecutive posts: a listings collage, two talking-head reels, a birthday cake, a friend's warehouse-sale flyer, a fire pit, a night shot of the city, a house, a street sign.

Four of the nine aren't real estate at all, and no two share a treatment — different crops, different type, different colour. Someone landing on this can't tell in three seconds what the account is for.

The fixOne grade, one type system, one grid rhythm. The nine tiles beside this are what that looks like.
The bio is four claims and no promise
“Top 1% Realtor | #1 Team in Downers Grove | Luxury Expert | DuPage County”

Every line is about her standing. None of it tells a stranger what they get, and three of the four are claims a reader has to take on trust — the kind of line every competing agent also runs.

The fixLead with the territory and the promise. Keep the credential, move it down.
Someone else's flyer is on her grid
A pink-and-blue “Shellabrate” warehouse-sale graphic, mid-feed.

Supporting a friend is fine and it's her account. But it's the one tile that breaks the grid hardest, and it's the tile a stranger scrolls past on the way to deciding whether she's the local expert.

The fixStories, not grid. The grid is the shop window.
801 posts and 905 following
801 posts · 905 following · 1,024 followers

Following almost as many people as follow her reads as an account that chases reach rather than earns it. And 801 posts for 1,024 followers means the work is going in — it just isn't compounding, because nothing ties the posts together.

The fixSame effort, one system. The volume is already there; it's the consistency that converts it.
Before any of this is applied

Molly approves the direction, and she picks the palette — there are twelve on her brand screen and the one shown here is only the current default. Nothing is changed on her account by us; she holds the login. The photography is the team’s own and rights are confirmed per listing before anything runs.