Less reading, more seeing. This is the palette applied, a real month of publishing laid out week by week, and what her feed looks like once it has run for four weeks.
Shown here in The Standard — our recommendation. Try the other five with the selector in the corner; nothing below changes except the colour.
Main Street’s quickest weekday train reaches Union Station in thirty minutes. Fairview has more trains and not one express. On an average train the three are within five minutes of each other.
This is a normal month with one listing in it. Weeks 1, 2 and 4 run whether or not she has a listing — week 3 is what a listing adds.
The point of one grade and one palette: nine posts from nine different days still read as one person, one house style, one town.
Every image runs through the same colour treatment. Every caption ends with the same two possible asks. Nothing is designed from scratch on the day — which is the only way this survives a busy week.
Photography is her own listings and the team’s. No stock, no borrowed MLS photos, no AI houses.
Two of them never stop. The third fires whenever she takes a listing — and that is the one that produces most of the material.
Everything above is drafted, designed, scheduled and posted for her. Her two hours a month are spent saying yes or no, and talking to the people who answer back.