WGMolly · The Action Board The playbook Her desk

What we post, what changes, what gets built.

The visual guide to the rebuild. Set a status on any card and this page remembers it — the “next up” strip always shows the three moves that matter.

How to use this page
  1. Next up always shows the three moves that matter right now — start there.
  2. Tab 1: move each post’s status as it happens — Draft → Awaiting approval → Approved → Scheduled → Posted.
  3. Tab 2: tap a card done when it’s complete — your dashboard updates everywhere.
  4. Tab 3 is our build list — watch it move; nothing there needs your hands.
0 / 12posts approved or beyond
0 / 12posts published
0 / 14updates & builds done
Next up — the three things that matter right now
Week one · Say it.Plant the standard before asking for anything. Not one post in this week sells, and not one of them announces a rebrand — nobody follows an announcement. They follow a point of view.
MonFeed
KNOW THE TOWN
Before you choose the house.

A street photo she owns. Nothing else.

▶
TueReel
REEL
Six towns. Twelve minutes.

Her, on the Main Street platform, about five minutes. Phone is fine — polished is worse here.

WedFeed
WHAT I ACTUALLY DO
Buy and sell along the BNSF line — starting with the town, not the listing.

Nothing.

SatFeed
I’LL TELL YOU WHEN A HOUSE IS WRONG FOR YOU
Even if you love it.

Nothing. She has to actually mean it, because people will test it.

Week two · Prove it.The week that earns the follow. She said she knows the towns; now she shows work nobody else in this market has done. Two posts, not one — the hook gets the shares, the nuance gets the respect.
MonFeed
THREE STATIONS
Only two get the fast train.

Source line is mandatory — BNSF timetable, effective date, pulled date. Re-verify the morning it posts.

▶
ThuReel
REEL
I counted them myself.

Five minutes of her talking. The highest-value five minutes in the whole three weeks — it is the entire competency claim, in her own mouth.

WedFeed
AND FAIRVIEW ISN’T THE LOSER
It has the best typical ride of the three.

Nothing. This post is what stops the first knowledgeable commenter from making the account look thin.

SatFeed
THE CORRIDOR
Six towns. Minutes from Downers Grove.

Nothing — we build the graphic. Compares towns on time, price and taxes only.

Week three · Open it.Two weeks of proof have been deposited. Now the asks appear, and the seller idea finally enters — because by now there is a reason to believe it.
Gate: a real film must exist before this week runs — if there is no listing yet, the week moves.
MonFeed
YOUR HOME GETS A FILM
Not a slideshow.

GATE — this post needs a film to exist. If there isn’t one yet, this week moves and the shoot goes first. Do not publish the promise without the proof.

WedFeed
ONE SHOOT DAY
Film, stills, floor plan, aerial, twilight.

Photos from a real shoot. No stock, no borrowed MLS images.

▶
ThuReel
REEL
What a shoot day looks like.

A listing. If there is no listing in week three, this becomes a second research reel and the film week slides.

SatFeed
TWO WAYS TO START
Thinking of selling? / Thinking of moving here?

Both destinations must exist and be staffed before this posts.

Captions are drafts written to her scripts — rewritten in her words after the voice session, approved by her before anything is scheduled. Photo rights verified first; every number re-checked the week it runs. We prepare and track; posting from her account is hers, or with her explicit OK.

Her profile — what visibly changes
From her — the unlocks
The look — applied by us

Tap a card to mark it done. Row one changes on her profile, row two only she can supply, row three we apply for her.

Our side. The buyer page is what the launch actually waits on — the rest improves the machine; that one completes it.

Draft — pending her voice session and her sign-off.